It depends on the products you purchase and when you purchase them, as we run a number of seasonal or product specific discounts and promos across the year.

We offer Blue Light Card discounts online and instore. Find out more to see who qualifies.

The SUP Company Blue Light Card Discount


We offer Defence Discount service discounts online and instore. Find out more to see who qualifies.

The SUP Company Defence Discount Service


Price Match


We aim to make our prices as competitive as possible and match and/or beat any of our competitors. For this purpose, we have a Price Match policy in place subject to our terms and conditions.


Although we constantly look to keep our prices as competitive as possible, sometimes we might be late to the party. So, if you find a product we sell cheaper, we will price match it providing:

  • The Product on the competitor site is identical to the one we sell
  • The Product is in stock with both ourselves and the competitor in question
  • The Product is available for immediate delivery (No Pre-Order)
  • The competitor is based in the UK (International competitors will promote their products excluding VAT)



How to claim

If the offer matches all of the above listed criteria, please get in touch providing the following details:

  • The Product you are interested in purchasing
  • The Web Address of the site offering the better price (NOT a price comparison site)

Please note that the offer is not transferable, and you must purchase the product within 48 hours of us confirming the price match.


The SUP Company Price Match Guarantee