Demo Day Everyday


If you are interested in an inflatable paddle board or hard shell SUP, then before you decide on your purchase you will have read a review or two, maybe got the opinion of a friend and may even have given us a call or sent an email. However, if you are in Southampton or the surrounding area such as Portsmouth, Chichester, Winchester or Bournemouth and even Poole you now have another option - The SUP Company Test Centre.


Situated minutes off M27 junction 5, our waterside shop offers three different sections of sheltered water including the tidal River Itchen, the upper flowing sections of the river Itchen and a lake. This means at The SUP Company Demo Centre you can test the largest selection of paddleboards in Europe in one place from the best Stand Up Paddleboard brands in the World - including -

Fanatic | Red Paddle Co | Starboard | Jobe | Infinity | SIC | QuickBlade | Moloko | JP Australia | ONE Ocean Sports |


How does it work?


The SUP Company Test Centre works by offering one-hour slots which you can book any day of the week between 1000 – 1600hrs (last booking is 1500hrs).

During your time you can try up to three different paddle boards and three different SUP paddles.

We do make a small charge of £25 per person (payable at the time of booking) for your hour, however this is 100% refundable should you go on to purchase a paddle board from ourselves.


Also prior to letting you out on the water, we will need to see a recognised form of photo id such as a driver’s license or passport.


How Do I Book?


Simply make your booking request with at least 24 hours' notice by phone on 02380 172189 or email at help@thesupco.com, and list which boards and paddles you would like to try. We will then be able to confirm availability and make your booking for you.

We will then send you an email to confirm your booking along with directions and details for parking.


Please note that demand is very high at weekends, so we highly recommend making your booking as soon as possible.



Book Now - Visit The SUP Company